African Businesses and Investment Showcase

FACTS

* Improved legislative and legal administration systems in Africa ensure a safe and thriving environment for investors and businesses.

* Average return on investment per annum for the past four years on the African Stock Market has been between 35% and 40% and likely to be sustained given favourable macro economic trends and Government reforms.

* An increasingly high percentage of Africa is democratically governed creating stable environments in which to trade and invest.

* Exhibiting your products bring active prospects and customers to you.
It allows you to demonstrate products, showcase new ideas, answer market place questions, overcome objections and meet your market face-to-face. An exhibition stand can be a launch pad for new ideas or attracting new markets.

* Taking part in an exhibition is also an effective lead collecting, data collecting and an invaluable advertising medium.

* It has been said that "80% of exhibitions and Fairs visitors and are personally involved in buying the products or services on show, and 29% never see new products and services other than at exhibitions!" (Source: AEO Exhibition effectiveness research, Multi-show study 2005